At KLAYD, everything starts with a feeling.We design luxury basics to make people feel empowered, in themselves and also in their choices.

OUR STORY - BUILDING A BRAND TO BE PROUD OF. Our founders envision a future where everyone has access to quality basics that make them feel good in every way, and that vision drives every decision they make. In fact, their unwavering belief that beautiful basics can transform the way people feel is what brought us here today. Born in Indonesia, Paula's heritage is an important part of our brand story.

All of our collections are manufactured in Indonesia and you’ll notice that our brand colours are lovingly named in Indonesian. In addition, we’ve partnered with LindungiHutan so that every purchase of KLAYD products supports reforestation and education throughout the whole of Indonesia. We’re proud to be supporting the local workforce and are dedicated to working practices that are fair and inclusive. 

Specialising in latex, a sustainable and biodegradable material, Elissa Poppy strives to explore the limits of creativity in high fashion under wear and outer wear. Launched in 2016, every garment is handmade with love in the UK and is finished to an exceptional industry standard.

The attention to detail throughout the brand's collections highlights an ethos of quality design. A pioneer of Lacetex® and Marbletex®, the award winning designer holds a key interest in latex clothing and lingerie and aims to extract all the qualities that the material has to offer.

Elissa Poppy's designs have been worn and featured by world renowned musicians, celebrities, artists and publications. It is an added bonus that the latex used in each product is made from pure natural latex, direct from a rubber tree, which is free from silicones and other additives.

The latex used throughout the brand’s collections are farmed sustainably, are biodegradable and most colours are vegan friendly. As a small women run brand, Elissa Poppy prides itself on its unique designs, it’s attention to detail and complete customer satisfaction.

Born and raised in New York City, Ashley, designer and founder of BONSAI BY ASH, has had an everlasting passion for bold outerwear. Being the daughter of a fashion guru, Ashley grew up wearing any variation of leather or exotic skin throughout fall, winter, spring and sometimes summer. BONSAI BY ASH launched in 2022 for the woman looking for functional genuine leather pieces that would instantly elevate any look.

Ashley strongly believes in combining luxury leather and long lasting fashion pieces. She has the leather needs down to a science; sheep skin with proper detailing. Her curiosity and creativity for the effortless and timeless pieces will continue to bring forth new creations.