From two best friends sharing the same vision of supporting small businesses, finding unique, one-off pieces and for the love of purchasing something that no one else had. In a world of Fast Fashion, we were fortunate enough to possess 'a little black book’ of amazing emerging designers and independent brands whose quality and creativity we felt was unmatched and we were eager to share this with the world. We have organically grown the business, from hosting our first-ever pop-up event at one of our family houses, with only a handful of a brands attending, to a sell-out event at one of London's most sought-after venues overlooking some of London's most iconic views.

This was the moment we realised we had something special and wanted to expand our passion further. With the trust and guidance from both our brands and clientele, we built up the confidence and knowledge to finally take the leap to create our online platform, replicating our pop-up events to an online store whilst always keeping to our ethos “Quality over Quantity”. 

We appreciate all the ongoing support that we have been shown throughout our journey.

Love The Founders 

Yasmine & Grace 


Label Loft London, a Platform for Independent Brands which was launched in 2017. It is a versatile publicity podium celebrating distinct fashion started off by hosting seasonal events in London’s most sought after venues, unlocking new fashion designers straight to the forefront of fashion, showcasing their latest collections, creating recognition in the world of influencers, stylists and fashion buyers. 


Our events attracted diverse like-minded individuals who network & socialise under one roof, whilst being entertained by a host of worldwide DJs, whilst having the opportunity to relax and taste our personalised cocktails - a unique & fun atmosphere!

Following the success of our Pop Up events, having maximised brand sales and exposure, led us to Label Loft Online - those seeking fashion of Independent brands can now do so over one platform.


Label Loft London advocates support for Independent brands. Supporting a small business and shopping independently is an opportunity to come across fresh & undiscovered fashion brands with the satisfaction that the item purchased is unique to the lucky few.

By investing in independent fashion brands, quality products are key, these items will last longer whilst you are enabling the support of fair treatment of people, animals and the planet and aiding the advertisement of ethical and sustainable fashion.


Founded in 2021 by the creators of Label Loft London, best friends combining their diverse personality, style & vision creating staple pieces for the modern woman.. classic with an edge.

Each piece is carefully handmade to order in London. Grace & Yasmine are advocates for owning exclusive timeless pieces supporting slow fashion in an age of fast fashion.  

The Capsule collections feature sexy silhouettes, oversized cuffs & super low backless pieces. Owning a Label By LLL will make you one of few.