Driven by her passion for design and a desire to empower individuals, our founder, Joanna set out to create Lorem Activewear. She envisioned a brand that would redefine the boundaries of fashion, offering versatile pieces that catered to a wide range of occasions. Joanna noticed a gap in the market where certain clothes were uncomfortable or triggered negative feelings, and she was determined to make a change. With her expertise in Interior Architecture & design, Joanna brought a unique perspective to the world of clothing, combining functionality with aesthetic appeal.
Label Loft London
Label Loft London, a Platform for Independent Brands which was launched in 2017. It is a versatile publicity podium celebrating distinct fashion started off by hosting seasonal events in London’s most sought after venues, unlocking new fashion designers straight to the forefront of fashion.