To unlock emerging designers straight to vibrant world of fashion, showcasing their latest collections, creating recognition and maximising brand sales and exposure across one platform. Quality over quantity is paramount within our creatives family, we only stock independent designers who we feel best match our identity.  


With being a small business, we pride ourselves greatly in having personal relationships with all the brand owners. This is what differentiates us from other online platforms. With having first hand experience in what it entails to own a brand, we believe all communications should be directly supported by the Founders.


With an extensive background in Fashion styling, the Founders have a multitude of networking opportunities. We work alongside other stylists in the industry putting forward our brands for shoots, magazines, events and personal styling fittings. Which overall enhances the opportunity to get your brand noticed in the celebrity world and seen within the ultra high net-worth clientele.


We hold seasonal shoot days twice a year Autumn/Winter and Spring/Summer. We select the brands that best match each season, and put together full looks with our in-house stylists. All content is shot by an experienced fashion photographer, resulting in the best high quality images. Brands have access to all our imagery and videography which will be used across our website and social media platforms. The shoot days are always a super fun, creative day where we all join forces and combine our expertise to create a minimalistic but effective look which can be used for our seasonal campaign and marketing.


Having launched Label Loft London in 2017 hosting seasonal events in London’s most sought after venues. We wanted to create a space where creatives and customers could connect under one roof, this enables the customer to get up close and personal with the brand owner themselves and to discover the quality of their collections first hand. 

“The Pop-up paved the way for Label Loft London, it planted the seed and ultimately created the brand. It took us from two girls with a vision, to a family of creatives. The idea of networking with the brand owners and customers, allowed us to build relationships with both to gain the trust of our vision and what we had planned for Label Loft’s future. We gained so much experience first hand of what works and what doesn’t, plus what was needed from both the brand and our customers perspective. We always had the best time hosting the events, creating a fun unique shopping experience with a mixture of London’s best DJs, personalised cocktails and good vibes.”

What People have said
'Great event! Great response! Great vibes! Great crowd! Impeccable organisation by the Label Loft team. Thoroughly enjoyed working with them and taking part'
'Label Loft is always exciting, they always have diverse brands, fantastic music and you just never know who is going to show up.'
'Label Loft is a great platform for emerging brands to showcase their collections and art. The ladies of LLL Grace & Yasmine have done a great job bringing brands and people together with their unique Pop UP concept store integrating Fashion, music and great venues. We love them!'
'Label Loft has facilitated us with the opportunity to reach and interact with new people, this helping brand exposure. Their platform for networking with like minded people from various crafts, in a fun environment.'
'We absolutely loved the Label Loft Pop Up in March. Amazing atmosphere and everything was well thought out and the brands were incredible. We had so much fun and loved getting to know the other brands and visitors. There is no other Pop Up like this anywhere!!'
'I loved showcasing Sheen London at the event, the vide was amazing! It was the perfect mix of shopping music, drinks and a stream of people loving the personal experience it provided! Would love to be a part of future events!'