Having launched Label Loft London in 2017 hosting seasonal events in London’s most sought after venues. We wanted to create a space where creatives and customers could connect under one roof, this enables the customer to get up close and personal with the brand owner themselves and to discover the quality of their collections first hand.
“The Pop-up paved the way for Label Loft London, it planted the seed and ultimately created the brand. It took us from two girls with a vision, to a family of creatives. The idea of networking with the brand owners and customers, allowed us to build relationships with both to gain the trust of our vision and what we had planned for Label Loft’s future. We gained so much experience first hand of what works and what doesn’t, plus what was needed from both the brand and our customers perspective. We always had the best time hosting the events, creating a fun unique shopping experience with a mixture of London’s best DJs, personalised cocktails and good vibes.”