Inspired by my travels and the need to feel comfortable yet still attractive, I set out to create a range of versatile swimwear. Taking a cue from the shapes and feel of underwear basics, the Half Baked range is as easy to wear on the beach as it is paired with your favourite jeans. I wanted to make pieces that make women feel Good. Gorgeous. Confident. The pieces are made to last and I hope that they will be a staple in your wardrobe.


Designed in London & made in the UK & Europe using the softest, lightweight quality fabric, with UV protection which is kind to your skin. Ease, sensuality, versatility, modernity. Half Baked is for us to wear as our second skin - confidently and fearlessly.