ABOUT THE BRAND

About the Brand

Verb past tense: sentenced; past participle: sentenced ‘way of thinking, opinion’ ‘the spirit of a piece of work’ 

A word with a multitude of meanings that represents the versatility of the brand. Sentenced. is the brainchild of Lucy Graham and Georgia Andrew Wilkinson; the British based designers launched the project in 2019 out of a shared love for an effortless yet powerful and classic style and a shared aim to change the future of the fashion industry as we know it. 

The Sentenced. aesthetic is formed from the combination of two very different personalities: the first, feminine, free-spirited and nostalgic, the second, contemporary yet slick and sensual. The contrasting individual styles combine to create a timeless feel to every collection. Sentenced. is a compilation of collectibles, made to exist for a lifetime. We nod to our 80s influences, with power shoulders and cinched waists being key to our style, we have formed our take on a modern-day vintage. The collection is created for women who are strong-spirited and individual; women who play with sophistication and seduction. 

The brand is built on high quality sustainable fabrications, modern craftsmanship and attention to detail. Our designs display a story of opposites attract; androgynous yet classic, the perfect balance of minimal yet detail oriented. Each garment is a collectable that will see you through fluctuating trends whilst retaining it’s quality. Purchasing a Sentenced. garment is a statement and an investment, every piece is crafted to last a lifetime, Sentenced. to your wardrobe and Sentenced. to you, for life. 

With the rise of fast fashion becoming an ever-pressing issue in the industry, due to the masses of waste and pollution created from the production and distribution of these items, when forming Sentenced. We knew we had to take a step towards a better future for fashion and the generations to follow. Sentenced. was launched with a mission to bring back quality over quantity, reducing fashion turn over, and in turn, lowering the levels of fashion wastage. We continue, and always will strive, to do what we can to contribute to a more sustainable industry. 

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©2021 Label Loft London
London, United Kingdom

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